Using the energy of the street food scene as inspiration, the branding for Luna’s Mexican Street Food in Ann Arbor, Michigan is bright, angular and fun. The logo design and iconography uses triangle shapes in reference to tortilla chips and quesadilla pieces, and folds reference the folding of tortillas.

From branding, iconography, and website design to menu boards, product packaging designs, furniture and finishes, we worked closely with Luna’s team to create an all encompassing branding standard–one that best fit the personality and mission of Ann Arbor’s popular Mexican street food destination.